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The Brave New World of Communications…

June, 2015 · By PrichAdmin

I’ve just read this really interesting piece posted by JWT on LinkedIn.

Whilst it is obviously chasing business, it is based on the realisation that communications is changing – fundamentally.

SHOUT
Consumers are seeking to be engaged and to interact with brands – to buy from those they trust, not just those that shout the loudest or longest.
Read it for yourself here.