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2010 FIFA World Cup

Project
Launch the mascot for the 2010 FIFA World Cup™ for FIFA.

Brief
Develop a stand out point of sale item featuring the mascot for the 2010 FIFA World Cup™ for FIFA.

Objective
Get the mascot noticed and loved in South Africa, the host country.

MelroseArchShoppingCentreResizeSolution
Develop a life size soft version of the mascot. Then distribute in shopping malls, airports and stadia so that fans and members of the public could touch, cuddle and be photographed with him.

Result
Zakumi became a cult figure in South Africa – cries of “Zaaaakoooomi could be heard in the shopping malls as soon as shoppers saw the display.

 

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