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FIFA World Cup 2014™

Project

Official launch of the mascot for the 2014 FIFA World Cup™ in partnership with Tier 1 sponsor Coca-Cola.

Brief

Develop a unique exclusive official mascot premium to drive a “text and win” promotion on all Coke bottles and cans for the launch of the mascot for September 2014.

 3D front
3D back

Objective

Link Coca-Cola in Brasil with the FIFA World Cup™ at launch of mascot, 18 months before tournament start.

Solution

Limited run of 10,000 units of a unique sized 40cm soft toy – plush – of the official mascot, with Coca-Cola branding.

Result

Hugely successful promotion with highest ever entry levels and record time for full fulfilment.

40cm Coke - Front

40cm back

 

 

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