FIFA World Cup 2014™
Official launch of the mascot for the 2014 FIFA World Cup™ in partnership with Tier 1 sponsor Coca-Cola.
Develop a unique exclusive official mascot premium to drive a “text and win” promotion on all Coke bottles and cans for the launch of the mascot for September 2014.
Link Coca-Cola in Brasil with the FIFA World Cup™ at launch of mascot, 18 months before tournament start.
Limited run of 10,000 units of a unique sized 40cm soft toy – plush – of the official mascot, with Coca-Cola branding.
Hugely successful promotion with highest ever entry levels and record time for full fulfilment.