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Keystone Real Estate

Project
A new company from scratch in an established market.

Brief
Develop a name, brand proposition, look, website and brand architecture.

Objective
Show Keystone as a serious, long-term player in a very conservative market.

iPad-Keystone

Solution
Use the classic keystone from architecture, the stone that supports a whole arch, as the name and image to give the impression of strength in real estate.

Result
The company launched in Q2 2015. To date, it has attracted private funds and has negotiated its first purchases.

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