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Traditional Marketing

In my 25-year career in marketing I have extensive experience across the whole marketing mix.

From above-the-line TV advertising – the Dudley Moore work at my first advertising agency LHS for Tesco, which helped get them to their dominant position of today.

To below-the-line promotional events – for Mercedes, when with Orckid Design, I noticed the correlation between A class buyers and an interest in gardening. I developed Mercedes show gardens at RHS Shows. These delivered the most leads, ever, for a Mercedes A class promotion at the time.

MercedesHCFS-Comp

 

I watch over the many new and emerging tools but am not blinded by technology, instead building an understanding on how to exploit digital solutions  as part of the overall mix.

 

 

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