In my 25-year career in marketing I have extensive experience across the whole marketing mix.
From above-the-line TV advertising – the Dudley Moore work at my first advertising agency LHS for Tesco, which helped get them to their dominant position of today.
To below-the-line promotional events – for Mercedes, when with Orckid Design, I noticed the correlation between A class buyers and an interest in gardening. I developed Mercedes show gardens at RHS Shows. These delivered the most leads, ever, for a Mercedes A class promotion at the time.
I watch over the many new and emerging tools but am not blinded by technology, instead building an understanding on how to exploit digital solutions as part of the overall mix.
TRADITIONAL & DIGITAL MARKETING